Based in the UK, Osteopathicare is a reputable healthcare organisation that offers osteopathic treatments to those in need of chronic physical care and pain reduction. The customer came to us with a very specific need: a polished, up-to-date WordPress website that would showcase their offerings in a reliable manner and make it easy for patients to schedule appointments online.

Working closely alongside the client to comprehend their objectives, specifications, and target audience was how we started the project. The three most crucial elements for a medical professional were credibility, accessibility, and ease of use. Patients needed to be able to discover information fast, comprehend their options for therapy, and feel comfortable enough to schedule an appointment. This patient-first approach informed every choice we made, from buttons for immediate action and navigation to arrangement and typography.

The completed website offers a tidy, expertly designed layout that embodies the practice’s principles. Clear and simple-to-understand formatting is used to present information regarding ailments, treatments, and practitioners. The site’s integrated booking mechanism is one of its main features. In order to eliminate obstacles and save time for both patients and staff, patients can now immediately make appointments online. By boosting bookings and decreasing administrative effort, this straightforward item has already had a discernible impact on the practice.

We also considered accessibility when designing the website. Patients of every age and level of ability may use it with ease because the design adheres to best practices for reading comprehension, contrast, and navigation.

Through continuous SEO and PPC marketing, we continue to assist Osteopathicare after the first development. Being visible in local searches is crucial for drawing in new clients in the cutthroat healthcare industry. We have assisted Osteopathicare in achieving greater rankings in Google’s local results by using content optimisation, targeted keyword analysis, and organised marketing. In order to draw attention to particular services and encourage new patient requests, advertisements on search engines have also been customised. Consequently, the practice has experienced a surge in confirmed bookings as well as an upsurge in website traffic.

Ending Line

At My Digital People, a sister company of Cleartwo, we take pride in delivering not just websites, but complete digital growth solutions.