High-end bathroom as well as home goods are sold by the expanding UK brand Home and Bath. The customer desired a cutting-edge, user-friendly internet business that could generate steady sales. They required a Shopify store layout that allowed long-term digital growth in addition to showcasing their items.

We at My Digital People started from scratch when creating the website, paying close attention to the client’s precise specifications. Our objective was to design a hygienic, polished store that showcased Home and Bath’s extensive product selection while making sure customers were able to browse. Every element, from layout design to navigational flow, was influenced by the goal of creating a seamless and conversion-focused consumer trip.

We tailored Shopify to the style and aesthetic of the brand. Choosing a mobile-friendly theme, creating customised product pages, and including features which enhanced the shopping experience were all part of this. Product categories were established with precision in mind, enabling buyers to select goods for their homes with ease. In order to improve order fulfilment and decrease drop-offs, the checkout procedure was made simpler.​

From day one, we incorporated SEO techniques into store setup. Organised information, product descriptions, as well as meta tags were all optimised to increase the site’s visibility in search results. This guaranteed that the website would eventually draw in organic traffic in addition to having a nice appearance.

Following the launch, we focused more on continuing PPC and SEO initiatives. We created a long-term content strategy for SEO, which focused on high-intent keywords associated with bath and home goods. As a result, the website saw an increase in search engine ranks and consistent, targeted traffic. We created and oversaw PPC campaigns on social media and Google Ads. Our advertisements were highly visible to consumers who were searching intently for bathroom and home goods because they concentrated on important product categories.

The outcomes were evident. Both organic as well as sponsored channels contributed to the steady increase in website traffic. Because we optimised the product pages as well as the checkout process, more visitors made purchases, increasing conversion rates.

PPC and SEO worked well together to provide immediate, quantifiable sales while SEO increased long-term exposure.

We continue to work with Home and Bath. As the company expands, we keep improving advertising, experimenting with new tactics, and updating the store. It guarantees that the client will experience ongoing digital development in addition to having a beautifully designed Shopify store.

This project is a great illustration of the comprehensive services that My Digital People offers. We do more than just build websites. We go one step further by developing tactics which increase traffic, boost conversions, & help achieve long-term corporate objectives.