We are looking for a highly creative and data-driven Creative Meta Ads Specialist to develop, manage, and optimize high-performing advertising campaigns across Facebook and Instagram. The ideal candidate has a strong understanding of Meta Ads Manager and knows how to create compelling ad strategies, hooks, and creative concepts that drive engagement, leads, and sales.

You will work closely with graphic designers, video editors, and the marketing team to produce scroll-stopping creatives while continuously testing and optimizing campaigns for maximum ROI.

Key Responsibilities

Meta Ads Management

• Plan, launch, and manage Meta advertising campaigns across Facebook and Instagram.
• Create campaigns for Lead Generation, Sales, Traffic, Awareness, and Retargeting objectives.
• Set up audiences, lookalike audiences, custom audiences, and remarketing campaigns.
• Monitor campaign performance and optimize budgets, bids, placements, and targeting.
• Conduct A/B testing on creatives, audiences, headlines, and ad copy.
• Analyze campaign performance and provide actionable recommendations.
• Troubleshoot Meta Pixel, Conversions API, and event tracking issues.

Creative Strategy

• Develop creative concepts, hooks, and campaign ideas that capture attention within the first few seconds.
• Write high-converting ad copy, headlines, CTAs, and primary text.
• Provide creative direction to graphic designers and video editors.
• Suggest new video concepts, UGC ideas, static creatives, carousel ads, and reels.
• Stay updated with Meta advertising trends, creative best practices, and competitor strategies.
• Review creative performance and recommend improvements based on data.

Collaboration & Reporting

• Work closely with designers, video editors, copywriters, and marketing teams to execute campaigns.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Ensure campaigns align with business objectives and brand guidelines.

Requirements

• Minimum 2-3 years of experience managing Meta Ads campaigns.
• Strong hands-on experience with Meta Ads Manager.
• Proven experience running lead generation and eCommerce campaigns.
• Excellent understanding of Meta Pixel, Conversions API, and campaign tracking.
• Strong analytical and problem-solving skills.
• Ability to identify winning creatives using performance data.
• Excellent written English and communication skills.
• Highly creative with a strong understanding of consumer psychology and direct-response marketing.

Preferred Qualifications

• Experience with Shopify or WooCommerce.
• Knowledge of Google Analytics (GA4).
• Familiarity with Canva, Adobe Creative Suite, or Figma.
• Experience using AI tools such as ChatGPT, Midjourney, Adobe Firefly, or similar for creative ideation.
• Understanding of UGC advertising and creative testing frameworks.

Tools You’ll Use

• Meta Ads Manager
• Meta Business Suite
• Meta Pixel & Conversions API
• Google Analytics (GA4)
• Canva
• Adobe Creative Suite
• Figma
• ChatGPT and other AI tools
• Google Sheets / Excel

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Customer Acquisition Cost (CAC)
• Creative Winning Rate
• Ad Relevance & Engagement
• Campaign Scalability
• Overall Revenue Generated

What We’re Looking For

• A creative thinker who understands what makes people stop scrolling.
• Someone who can transform ideas into high-converting ad campaigns.
• A performance marketer who uses data to optimize every campaign.
• A collaborative team player who can guide designers and video editors to produce winning creatives.
• Someone passionate about testing, learning, and continuously improving campaign performance.