• Plan, create, and execute email marketing campaigns for promotions, product launches, and seasonal events.
• Segment and manage email lists to target customers effectively based on behavior, preferences, and purchase history.
• Develop engaging copy and visual assets (in collaboration with the design team) to improve open and click-through rates.
• A/B test subject lines, email content, and sending times to optimize performance.
• Monitor campaign performance using analytics tools and generate actionable insights and reports.
• Ensure all emails are mobile-optimized and aligned with brand guidelines.
• Work closely with the product, design, and customer support teams to align messaging and drive business goals.
• Manage automated flows (welcome series, abandoned cart, post-purchase, re-engagement, etc.).
• Maintain compliance with email marketing laws and best practices (e.g., GDPR, CAN-SPAM).
• knows about Data Scraping and data gathering techniques and tools.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• 5 – 7 years of experience in B2B email marketing, preferably in an eCommerce environment.
• Strong knowledge of email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot, SaleForce, Omnisend, Klaviyo).
• Familiarity with marketing automation, segmentation, and personalization techniques.
• Certifications from HubSpot or Google, in Google Analytics, Excel, and A/B testing tools.
• Solid understanding of customer journey and lifecycle email strategies.
• Excellent copywriting, proofreading, and communication skills.
• Creative thinker with data-driven decision-making abilities.

Female candidates are encouraged to apply!