We are looking for a highly skilled and experienced Performance Manager—Facebook and TikTok Ads to join our team. As a key part of our marketing team, you will be responsible for creating, managing, and optimising ads on both platforms to drive engagement, conversions, and lead generation. This role requires a proven track record in managing successful campaigns and delivering measurable results.

Key Responsibilities:
· Create, manage, and optimise high-performing lead generation and e-commerce ads on Facebook and TikTok.
· Develop engaging ad copy and creatives tailored for each platform.
· Analyse data and adjust strategies to optimise performance and ensure maximum ROAS (Return on Ad Spend).
· Manage and allocate ad budgets effectively to achieve campaign goals.
· Stay up-to-date with the latest trends, features, and platform changes on Facebook and TikTok.
· Report on campaign performance and provide data-driven insights and recommendations.
· Ensure all ads are compliant with platform policies.
· Use AI tools and creative software to generate innovative ad visuals and copy.

Required Skills and Experience:
· Proven experience managing lead generation and e-commerce ads on Facebook Ads Manager and TikTok Ads with a strong portfolio of past campaigns.
· Experience required 5 years.
· Deep understanding of data analysis and the ability to optimise campaigns based on performance metrics (CTR, CPC, ROAS, etc.).
· Creative thinking for developing compelling ad copy, visuals, and videos.
· Proficiency in creative tools like Canva, Adobe Spark, CapCut, or similar for ad creation.
· Experience using AI tools for ad creation and optimisation.
· Strong attention to detail and excellent organisational skills.
· Ability to manage ad budgets effectively while achieving ROAS goals.
· Excellent written and verbal English communication skills (Non-negotiable).
· In-depth knowledge of trends and changes in Facebook and TikTok advertising.

Preferred but Not Required:
· Experience with e-commerce and led gen ads
· It would be great to hear about your past campaigns and the ROAS you’ve achieved.

If you have a proven track record in digital advertising, a creative mindset, and a passion for driving results, apply now

Location: Gulberg, Lahore