
Job description:
We are seeking an experienced and results-driven Amazon Ads Specialist to manage and optimize our advertising campaigns on the Amazon platform. The ideal candidate will have a strong understanding of Amazon’s advertising ecosystem, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, and will use data-driven strategies to maximize ROI and drive sales.
Key Responsibilities:
· Develop, implement, and manage Amazon advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP).
· Conduct in-depth keyword research and analysis to optimize ad targeting.
· Monitor campaign performance and adjust bids, budgets, and strategies to achieve KPIs (ACoS, ROAS, CTR, etc.).
· Analyze data to identify trends and opportunities for campaign improvement.
· Collaborate with the marketing and product teams to create compelling ad copy and imagery that aligns with brand objectives.
· Stay up-to-date with Amazon advertising policies, tools, and best practices to ensure compliance and effectiveness.
· Generate regular performance reports and provide actionable insights to stakeholders.
· Conduct competitive analysis to identify market trends and refine advertising strategies.
· Test and implement new features, such as audience targeting and retargeting, to improve campaign outcomes.
Qualifications & Skills:
· Proven experience as an Amazon Ads Specialist or in a similar role managing Amazon advertising campaigns.
· Strong understanding of Amazon PPC and DSP platforms.
· Proficiency in analytics tools, such as Amazon Advertising Console, Amazon Seller Central, and third-party tools (e.g., Helium 10, Jungle Scout).
· Excellent analytical skills with the ability to interpret data and make data-driven decisions.
· Strong organizational and time management skills with the ability to manage multiple campaigns simultaneously.
· Excellent written and verbal communication skills.
· A proactive approach to learning and adapting to new advertising trends and technologies.
Preferred Qualifications:
· Experience in e-commerce or digital marketing.
· Certification in Amazon Advertising or related platforms.
· Familiarity with SEO and content optimization for Amazon listings.
What We Offer:
· Competitive salary and performance bonuses.
· Opportunities for professional growth and development.
· A dynamic and collaborative work environment.
· Flexible work arrangements (if applicable).
If you are passionate about driving success on Amazon and have a knack for creating impactful advertising campaigns, we would love to hear from you!